Center For Health Policies and Studies

Point-of-sale advertising and promotion of cigarettes


Qualitative Study on Primary School Children point-of-sale advertising and promotion of cigarettes focuses on determining the reaction of the children towards advertisement and promotion of tobacco products in points of sales. The main findings of the study showed that in points of sales, all the consumers, regardless of age or the fact that they are or are not smokers are exposed to the influence of the slogans and images that stimulate smoking.